Hania B. Demai, Product Manager in London, United Kingdom
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Hania B. Demai

Verified Expert  in Product Management

Product Manager

Location
London, United Kingdom
Toptal Member Since
September 27, 2022

Hania是一位精通端到端产品管理的创业战略家,拥有超过七年的金融服务经验. Her speciality is product discovery and strategy. Hania的专业知识使她能够有效地与技术团队合作,并领导使用精益和敏捷的跨职能团队. She also possesses extensive international experience. Hania热衷于用实验性和灵活的方法建立以客户为中心的产品团队.

Project Highlights

PearZest | Dating App
Led the rapid prototyping of a messaging-free dating app; it was a side project.

Expertise

Work Experience

Independent Consultant

2021 - PRESENT
Self Employed
  • Helped startups and large corporations to conceive, build, and improve profitable, user-friendly, and innovative products.
  • 评估现有战略,以确定跨市场、产品和运营的关键问题. 提供具有路线图和资源规划的优先级解决方案.
  • 使客户的平台在8个月内增长了50%.

Vice President | Senior Product Manager of APIs

2018 - 2021
Barclays Bank UK PLC
  • 制定银行在电子商务领域的API产品战略和开发, money management, and identity. 领导开发人员门户的扩展,以实现规模和改善用户体验,同时确保合规性.
  • 确定B2B和B2B2C收入机会和优先功能,实现规模收入1.2亿英镑.
  • Served as a product lead for REST APIs across money management, identity, and payment optimizations; included product leadership and strategy, 管理跨团队的跨职能利益相关者,发布并定期与CXO领导进行接触.
  • Led a team of five product managers with line management and hiring responsibilities; promoted three people.
  • 推动关键功能的开发,包括定价和计费引擎, CRM, CMS, 并且重新设计了一个市场领先的开发者门户,用于监管和商业api.
  • 制定3年路线图,开发40项功能,实现上线业务8倍的增长,并在5年内实现每年3.7亿英镑的收入.
  • 进行设计冲刺,从研究确定市场差距到使用实验技术进行验证.g.、原型设计、冒烟测试、精益建模——与第三方组织合作.

业务管理助理|产品负责人,命题管理

2016 - 2018
Fidelity International
  • Managed the strategy and product for several projects, 包括全球规模的D2C数字财富管理主张. 所有项目都涉及欧洲和亚太地区所有地区的利益相关者管理.
  • 为B2B网站提供产品管理专业知识:产品路线图, product vision, and value proposition.
  • 使用敏捷交付方法构思并交付零售网站改版. 领导日本、中国大陆和印度的开发者和设计师团队.
  • 为日本B2C业务制定商业API策略.
  • 推出了一个工具来捕获和分析客户服务中的客户反馈,以实现更多的数据驱动方法.
  • Played a pivotal role in the development of an agile, global scale direct-to-consumer digital proposition.

Business Development and Digital Marketing Lead

2013 - 2013
Youpijob
  • 实施数字营销计划,并为瑞士市场制定业务发展战略, 与技术和市场合作,领导B2B/B2C直销活动.
  • 运用综合数据分析,制定并实施数字营销策略.
  • 通过设计内容管理策略,增加潜在客户的产生,提高用户参与度.
  • 全面调整社交媒体策略,进一步提高知名度和用户参与度.

Management Consultant

2012 - 2013
Malian Ministry of Agriculture (PCDA)
  • 为西非当地食品加工业发展提供专家意见和咨询服务.
  • 制定合适的业务发展策略,分享业务管理最佳实践.
  • 使企业能够识别业务机会和增长领域.

PearZest | Dating App

Led the rapid prototyping of a messaging-free dating app; it was a side project.

其目的是通过让用户在5分钟的通话后决定是否要见面来消除摩擦. 然后,该应用程序会找到一个双方都方便的时间和地点进行第一次约会.

这是一种创新的商业模式,向场馆收费,带来更多的顾客.

Nileny | Social Entrepreneurship Project in West Africa

领导了一个社会创业项目,该项目采用了马里独特的珠宝概念,并利用瑞典设计师的专业知识对其进行了重新设计,创造了一系列在整个欧洲销售的新珠宝.

I undertook all market research, formulated the business plan and brand identity, and built the supply chain from scratch. 为了实现这一目标,我聘请并培训了马里的女性村民制作珠宝.

Furthermore, 我运用精益原则来确保与设计师建立具有成本效益的合作关系, photographers, and local artisans. Aside from the social aspect, 该项目的目标是在实践中学习,并在非it行业中应用精益启动和引导原则.

Music Production

Wrote and produced a soon-to-be-released first album.

我前往西非与当地的艺术家、音乐家和制作人合作.

Skills involved: music production, Logic Pro X. Ableton,音响工程,社交媒体,音乐发行等.
2014 - 2015

Master's Degree in Business Administration

Lund University - Lund, Sweden

AUGUST 2019 - PRESENT

Web Development Foundation Course

23 Code Street

APRIL 2018 - PRESENT

Python Programming for Beginners Training Course

London Academy of IT

JANUARY 2018 - PRESENT

Digital Product Management: Modern Fundamentals

University of Virginia

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